How we collect and use your information when you visit this website or get in touch. Last updated October 2026.
This notice explains how ATXR Ltd (“ATXR”, “we”, “us”) handles personal information when you visit atxr.co.uk, contact us, book a call or work with us. ATXR Ltd is registered in England and Wales, company number 16750907, and also trades as Animated Technologies. We are based in North Wales and work remotely.
We are the data controller for the information described here. Our apps each have their own privacy notice, which you can find on our app support pages.
We only collect what we need to reply to you and to run our business:
We do not ask for, and ask you not to send us, special category data such as health information.
We use your information for the purposes below, each with a lawful basis under UK GDPR:
We do not sell your information. We share it only with service providers who help us run the business, under contracts that require them to protect it, and only as far as they need it. These include:
We may also share information if the law requires it, to protect our rights, or as part of a sale or restructuring of the business.
Some of these providers store or process information outside the UK, including in the United States and the European Economic Area. Where that happens, we rely on safeguards recognised under UK law, such as UK adequacy regulations, the UK Extension to the EU–US Data Privacy Framework, or the UK International Data Transfer Agreement or Addendum.
We use cookies that are needed for the website to work. We only use analytics or other non-essential cookies if you agree to them in our cookie banner, and you can change your choice at any time. You can also block or delete cookies in your browser settings, although some parts of the site may then not work as expected.
We keep enquiry and contact information for up to two years after our last contact, unless we go on to work together. Project and contract records are kept for as long as we need them to deliver and support the work, and financial records for six years to meet tax and accounting rules. After that we delete or anonymise the information.
We use reputable providers with strong security, restrict access to the people who need it and use two-factor authentication on our business accounts. No system is completely secure, but we take reasonable steps to protect your information and will tell you and the Information Commissioner's Office about a breach where the law requires us to.
You have the right to:
To use any of these rights, email hello@atxr.co.uk. We will reply within one month and will not usually charge a fee.
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Our website and services are for businesses and organisations. We do not knowingly collect information from children through this website.
We may update this notice from time to time. The date at the top shows when it last changed.
Anna Burke is responsible for data protection at ATXR.
